Renters make up the majority of Boston's population - up to about 65% total. With so many renters in Boston, it's important to know how you can attract tenants to your rental property.
Property marketing will help you make the most of your investment, but how can you go about attracting tenants? By maximizing property appeal and employing the right strategies, you can flourish in even the toughest parts of Boston's market.
If you're curious about real estate marketing, we're here to offer our guidance. Read on for a quick overview of the best property marketing strategies for attracting tenants in Boston.
Ease of Access
One of the first things to do is make your property easy for Bostonians to survey and access. The best way to do so is with an online page.
Online resources can help your possible tenants see your property without having to go out of their way to find it in person. Why rely on a few signs stuck in the ground when you can reach out to them through the internet?
A great way to do this is to use virtual reality to make a showcase of your home. These virtual walkthroughs take future tenants through the property so they can more easily see and understand the property and how it may fit their needs.
Better Communication
Once a tenant reaches out, they're often on a time limit. No tenant wants to spend months searching for a rental home!
Make sure that you're responding to any communication promptly and helpfully. If you don't have the time to do so, a management team can help with these tasks.
Boast Renovations
A great selling point for the average rental property is recent renovations. Some people get nervous touring homes, as a rental home is almost always one that has previous tenants. What damage did these previous tenants do, and how will it affect the new renters?
As such, taking the time to renovate and renew the home between tenants will go a long way. Naturally, these renovations also become selling points for attracting tenants.
Better Amenities
With so many renters, the competition is tough - so stick out by offering things that others aren't. You should focus on what makes your rental property not just good, but better than the competition.
One good way to do so is by allowing pets. Many Bostonians own animals - nearly 39% of all households! Allowing these tenants to come with their animals can help you stay open as an option.
Also, look into what local amenities you offer. Your proximity to in-demand parts of Boston is another great selling point.
Improving Your Property Marketing
Deciding on the right real estate property marketing strategy early on can ensure that your home is seen by the tenants you need. Attracting tenants can feel overwhelming, but showcasing everything your property offers can make it a breeze.
At PMI of Greater Boston, we're an independent branch of an illustrious, trustworthy company. Our services include professional property management, real estate brokerage, tenant management, and more. Contact us today to see how dedicated we are to providing our clients with excellent service.
